Bill posted the link to this excerpt form Eugene Peterson's "Subversive Spirituality". I think Peterson has a great handle on the problem:

We go to our leaders for help, and they don't seem to know what we are talking about. They sign us up for a program in stress management. They recruit us for a tour of the Holy Land. They enroll us in a course in family dynamics. They give us a Myers-Briggs personality-type indicator so they can fit us into the slot where we can function efficiently. When we don't seem interested, they talk faster and louder. When we drift somewhere else, they hire a public-relations consultant to devise a campaign designed to attract us and our friends. Sometimes the advertising campaign is successful in enlisting people who want something to do without the inconvenience of community and want to know how to be on good terms with God without having to give up the final say-so on their own lives. But they don't attract us. We are after what we came for in the first place: intimacy and transcendence, personal friends and a personal God, love and worship.

I agree that some of the solutions offered are heading down the right path. I really liked "Shun spirituality that does not require commitment." Not sure I agree with everything....judge for yourself....